Director, Organizational Communications & Partnership Marketing - Cedars-Sinai
2022-Present
Serve as a key member of the Organizational Communications team leading strategic communications planning and execution; patient and visitor communications; internal and employee communications; coordination with health system entities on strategic organizational initiatives; crisis and disaster planning and support; and oversight and execution of Sports Partnerships.
Develop and implement a broad and diverse range of communications initiatives that address priorities and necessities across the institution, and that touch both internal and external audiences.
Support management of the Organizational Communications team’s duties, including: providing day-to-day management of select team members; providing strategic planning for cross-functional institutional projects that demand contributions from multiple Marketing & Communications Department teams; and maximizing the efficacy of the organization’s communication response.
Serving as a strategic lead, partner with leadership from across the health system, leveraging communication principles, strategies and initiatives to further the institution’s goals, mission, values and priorities. Identify and assemble the team most appropriate to address the execution of those strategic, multi-pronged communications campaigns that demand contributions from multiple MarComm teams.
Advise and participate in all sports sponsorship negotiation discussions, ensuring that a fair and effective asset allocation is memorialized in long-term contracts. Responsible for asset delivery and execution, building and implementing overall sponsorship strategies that utilize asset allocations from each sponsorship.
Associate Director, Marketing - Cedars-Sinai
2018-2022
Developed marketing objectives, strategies, and tactics for select service lines and sports sponsorships, including the Los Angeles Rams and Los Angeles Clippers, focusing on brand awareness and customer acquisition and retention across the diverse population of Los Angeles. Tracked progress to measure success and inform planning.
Served as primary liaison with physician and administrative leadership, partnering to establish marketing priorities. Translated priorities into strategic marketing plans and coordinated their execution with appropriate areas in the health system while navigating the non-profit space, demonstrating sensitivity to donor relations, carefully considering community perception, and balancing the needs of multiple stakeholders.
Director, Marketing - Sovereign Healthcare
2015-2018
Responsible for translating Cedars-Sinai Kerlan-Jobe Institute & Sovereign Healthcare's business strategies into overall strategic visions of patient experience and marketing for the organizations, including developing comprehensive marketing and communication plans that increase external brand recognition, create measurable increases in patient visits, and improves patient satisfaction.
Oversee marketing and communications; brand development and positioning; copywriting and content creation; creative art directing and design management; website development and optimization; public relations; interactive and social marketing; partnership programming; advertising and media planning; market and competitive research; online and digital marketing; collateral development.
Independent Producer & Marketing Consultant
2014-2015
Focused on expanding business for creative house, Ten Stories, by identifying target partnerships, building relevant relationships, and concepting and building digital content pitches.
Account Director - Optimist, Inc.
2011-2014
Provided campaign strategy, planning, and event execution for pillar clients: Nike Sportswear (West), Nike Communications (Global, NA & West), Nike Women’s Training (Central), and Nike Running (Central).
Worked closely with clients to discuss annual and seasonal directives, then designed and presented campaign pitches across Nike accounts. Concepted fully integrated plans, wrote copy, organized, and constructed presentations and presented insights and campaign strategy to clients.
Responsible for directing experiential programs nationwide. Independently managed event design of venue build, custom asset production, and execution of numerous Nike activations showcasing new technology and product innovation.
Supervised the bidding, budgeting, and execution of athletic, lifestyle, and cultural events for categories across the Nike brand. Managed tours, product launches, media events, digital campaigns, and influencer events, showing market expansion year-over-year.
EDUCATION
Middlesex University, Master of Arts, Video Production - Graduated with Merit
University of California San Diego, Bachelor of Arts, Media